Areas of Expertise
Operations
With a Six Sigma Greenbelt Certification and a near-obsession over efficiency, Standard Operating Procedures are literally music to my ears.
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Now let's get your team on board. Having led teams through of just two, to up to 80, and the sweet spot in the middle leading a team of 20 with a 94% Associate Satisfaction Score, I know how to connect people to a mission, provide the right training resources, onboarding techniques and tactics to make your people your most valuable asset.
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Let's not forget your facility. With facilities from 10,000 to 40,000 sq. ft under my belt, including fitness areas and bistros, I've got an eagle eye for the fine details and the humanpower needed to make it function.
Marketing
Need an annual marketing plan that your asset managers will rave for? Consider it done. With an in-depth dive into your demographics, target market, comp set, brand, and menu design, look no further.
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Brand development - not sure where to start, or in need of a refresh? Let's dig deep to understand your vision, mission, core values and then design a road map to get us there.
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Now that our map's drawn, let's pack our bags and shout it from the rooftops. With a proven track record in public relations and invaluable media connections (from Allure to the International Spa Association), I'll secure the coverage you need.
Budgeting
Last, but not least. Short, but certainly sweet. It's all fun and games until your P&L doesn't make the cut. Let's crunch those numbers and make the most of your business potential. I'll show you how to do it so you're not in the dark wondering how your spa is performing.
My Approach
Connect, learn, grow, create.
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My jam is to understand your business needs in depth, before jumping out the gates and making suggestions. Let's sit back. Talk. Tell me your pain points and let me first-aid them.
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Or maybe you're brand new to this whole "spa" thing and you need an expert to guide you through. From selecting a product line, writing your treatment menu descriptions and your interview questions, I can help. ​
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Perhaps you're a resort striving for your 5th star and need a leader with hands-on experience.
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Maybe you're a brand who wants to target spas as a new revenue stream. As a skin care aficionado with a background in public relations for an award-winning skin care line, I've consulted on everything from company conferences, new product development, brand positioning, charitable initiatives and marketing. I've built a proven track record of public relations successes, increasing media reach and exposure in coveted publications including Allure, Oprah Daily, Refinery29, Health, Shape and countless others.
What do I do otherwise? I'm a 200-hour RYT meditation teacher, painter, photographer, writer, reader, fitness enthusiast, dog mom, cat mom, and most recently human mom.
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Want to hear it from someone other than me? References upon request.
